Plunging is easy... when you have a system.

Built-in video coaches, motivation and metrics turn cold plunging into a habit that sticks.

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  • Video Coaches

    Scenery

    Metrics

  • Meditation

    Breath

    Yoga

  • 21” Extra Bright Touchscreen

  • 2-Year
    Full Warranty

  • Free PrimalOS
    Streaming Subscription

  • Free
    Express Delivery

Build your 
ideal cold plunge

  • Blizzard cold plunge package from Primal Plunges

    Blizzard Package

    Sale

    Blizzard Package

    • XL insulated acrylic plunge
    • PrimalOS motivation system
    • 2 year warranty
    • Icon Classic Insulated Acrylic Tub
    • Icon 0.5hp Pro Chiller
    • Icon PrimalOS Touchscreen

    $5,195 USD
    $6,200 USD $5,195 USD

    Customize
    Sale
  • Whiteout cold plunge package from Primal Plunges

    Whiteout Package

    Sale

    Whiteout Package

    • Modern insulated acrylic plunge
    • PrimalOS motivation system
    • 2 year warranty
    • Icon Modern Insulated Acrylic Tub
    • Icon 0.5hp Pro Chiller
    • Icon PrimalOS Touchscreen

    $4,995 USD
    $6,000 USD $4,995 USD

    Customize
    Sale
  • Tunda inflatable cold plunge package from Primal Plunges

    Tundra Package

    Sale

    Tundra Package

    • Inflatable reclined plunge
    • UV-resistant and air-insulated
    • Great value
    • Icon Reclined Inflatable Tub
    • Icon 0.5hp Pro Chiller
    • Icon Phone Mount + PrimalOS Mobile App

    $3,395 USD
    $4,500 USD $3,395 USD

    Customize
    Sale

Customers are saying

4.88 ★ (24)
Verified

Used by Athletes, Built for Everyone.

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Guided Grit ● Ritual Ready ● Clarity Engine ● Guided Grit ● Ritual Ready ● Clarity Engine ●
PrimalOS from Primal Plunges on an iPhone showing the self guided plunge timer option

Control your plunge from anywhere

Download our PrimalOS app to access video guided sessions, track your progress, receive maintenance reminder and adjust your plunge from anywhere.

Primal vs Others

See how Primal Plunges stacks up against the competition — feature by feature.

Features
2 Year Standard Warranty
Video Guided Sessions
Fast Cooling
Ships in 24 hours
The Plunge
Primal
Primal Plunges
Polar Monkeys
Cold Life

Trusted by our customers.

Trusted by our customers.

★ 4.9 /5
(157 Reviews)
The Primal Plunge has completely changed how I start my mornings. The guided sessions keep me consistent and motivated, and the scenery on the screen makes it feel like I’m plunging in a mountain lake. It’s become a ritual I actually look forward to.
Jason Miller
I’ve tried other plunges, but the build quality on this one is much better. The water stays crystal clear, the pump is very quiet, and swapping filters is insanely easy. You can tell they thought about every detail.
Davey Fisher
I'd done a few cold plunges before and I decided to bite the bullet and buy a good one. Within a few weeks, I got used the cold water and it definitely helped my energy levels and mood. The plunge cools down fast and holds temp even in our hot garage. I'm actually addicted now and it's been a great investment.
David Chen
The touchscreen and app are pretty cool. I wasn't sure I really needed it but it definitely adds to the experience. It distracts you from focusing on the clock and the coaches have pretty good motivation topics in each video. Plus it sends you push notifications that keep me accountable.
Mark Alvarez

Common Questions

What makes your chiller different?

There are good chillers on the market and garbage chillers. It's hard to tell as a consumer what is what. So, we bought several of the chillers on the market, took them apart, and compared them to our chiller, side by side. Watch this video to see how our chiller stacks up.


Chiller Comparison Video

Are you USA based?

It can be hard to tell, but MANY cold plunge companies that look like US companies are actually Chinese manufacturers drop shipping into the US.

Primal Plunges is a US company owned and operated in Utah by an experienced entrepreneur. Our warehouse, customer service, tech folks, and service center are all in Utah.

How long does setup take?

Most users will be able to unpack, connect, and setup our cold plunges within 15-30 minutes. Our app guides you through the setup process using a walkthrough video specific to your model.

Is it noisy?

When cooling, the chiller runs at 52db. When only the pump is circulating water, the noise level falls to 46db.

How cold does it get?

Both our chillers can cool to 34º and heat to 104º. Most users will find benefits with water kept at 45º-55º.

Can I use it outdoors?

All of our chillers and tubs are engineered for the outdoors. We offer two touchscreens. One rated for indoors and one rated for outdoors. Ensure to select the outdoor touchscreen if you plan on locating your plunge outdoors.

Is there a monthly subscription?

For customers who purchase a Primal Plunge in 2025, they will receive a lifetime free subscription to PrimalOS and never pay a subscription fee.

Have more Questions? Contact us