The screen your members already expect.
Modern members are used to a touchscreen on every machine on your floor. PrimalOS brings that same elevated, self-guided experience to cold plunge - so the plunge runs itself, your staff doesn't have to, and your facility looks every bit as advanced as it is.
Less staffing required
Guided video sessions, timers, and metrics walk every member through their plunge - no attendant needed to coach or supervise.
An elevated experience
A premium, interactive amenity that feels current - matching the connected equipment already on your floor.
A marketing channel
Reach members right at the screen with your messaging, promotions, and programming - built into the experience.
Releasing late 2026
Shareable session selfies
Members save a selfie of their plunge with their water data, your logo, and your brand overlaid - free marketing every time they post it.
*Releasing late 2026
Custom branding on the tub
Add your logo to any commercial plunge and make the unit unmistakably yours - a branded centerpiece for your recovery space.
What facility operators say.
The screen is the thing everyone talks about. New members book it in their first week, and it's become one of the amenities people mention when they renew. It doesn't feel like a tub in the corner - it feels like part of the experience we're selling.
We added the plunge as a premium recovery add-on and it paid for itself inside the first year. Between the upsell and the foot traffic it drives, it's one of the easiest ROI calls we've made on equipment.
We run our plunges hard - open to close. We've had zero downtime since install and the remote temp monitoring is great. That reliability is the whole reason we went with Primal over a cheaper unit.
Self-guided PrimalOS touchscreen, commercial-grade hardware, NSF50 filtration, and remote monitoring with maintenance reminders. Request a quote for exact and multi-unit pricing.
What could a plunge return for your facility?
Adjust the inputs to match how you'd run it. Everything updates live - these are your numbers, not ours.
Your estimate
Estimate only. Figures are illustrative and based on the inputs you provide. Actual results vary with pricing, demand, location, operating costs, and management. Primal Plunges does not guarantee revenue, profit, or payback.
Get pricing and the spec sheet by email.
Drop your email and we'll send commercial pricing plus the full spec sheet - no call required.
Recovery hardware that earns its place on your floor.
A member experience competitors can't match
- Built-in PrimalOS touchscreen on every unit
- Guided video sessions, metrics, timers & music
- A branded amenity - not just a cold tub
Built for the commercial duty cycle
- Tubs & chillers built for continuous use
- 316 stainless & titanium loop - salt, bromine, ozone, chlorine or Sirona Simply
- GFCI-protected on a standard circuit - no special wiring
Problems caught before downtime
- Proactive internet-based chiller monitoring
- Flags low flow, clogged coils & overworked compressors
- Maintenance reminders before a unit goes offline
Support that keeps you running
- Commercial warranties with advanced replacement
- Phone support during business hours
- After-hours text, chat & email on-call
An amenity your members will notice.
Engineered to commercial spec.
Commercial chiller and plunge configurations available. Final specs confirmed with your quote.
See your logo on a Primal Plunge
All commercial plunges have an option to add graphics to make the unit unmistakably yours.
From quote to fully running.
Request a quote
Tell us about your facility, space, and how many units you're considering.
We design your package
Models, layout, power requirements, and multi-unit pricing built around your needs.
Delivery & setup
Free fast shipping with setup guidance to get your units up and running.
Ongoing support
Proactive monitoring, advanced replacement, and a priority after-hours line.
A U.S. company that stands behind every unit.
Primal Plunges designs and supports its plunges from Utah, near Salt Lake City. When something needs attention, you reach a real commercial support team - not a script - backed by advanced replacement and proactive monitoring.
Pricing that scales with your facility.
Volume discounts
Equipping multiple rooms or locations? Pricing scales with the number of units - ask for your multi-unit quote.
Finance terms available
Flexible business financing options so you can launch your recovery amenity without the upfront strain. Terms apply.
Tell us about your facility.
Commercial plunges start at $6,000. Share a few details and our team will send exact pricing for your configuration and any multi-unit order.
