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    Primal for Business

    The most advanced cold plunge on the market — now built for your facility.

    Commercial-grade hardware, the PrimalOS guided experience, and built-in water-care and safety features. Engineered for high-traffic gyms, studios, spas, hotels, and recovery teams.

NSF50 Filtration
Dual-Drain Safety
PrimalOS Touchscreen
GFCI · Standard Circuit
Proactive Monitoring
Built in Utah
Who it's for

Find the right recovery amenity for your space.

Gyms & Fitness

A differentiated recovery amenity that drives member retention.

Recovery & Performance Studios

Consistent, intense cold built for back-to-back sessions.

Spas & Med-Spas

A premium contrast-therapy experience your clients expect.

Hotels & Resorts

An elevated guest wellness offering that sets you apart.

Wellness Clinics

Reliable cold immersion that rounds out your treatment and recovery menu.

Sports Teams

Performance-grade recovery for high-volume athlete use.

Corporate Wellness

A standout perk that supports employee wellbeing programs.

Not sure?

Tell us about your space and we'll recommend a fit.

Primal in the field

An amenity your members will notice.

Why facilities choose Primal

Recovery hardware that earns its place on your floor.

Commercial-grade

Built for the commercial duty cycle

  • Tubs & chillers built for continuous use
  • 316 stainless & titanium loop — salt, bromine, ozone, chlorine or Sirona Simply
  • GFCI-protected on a standard circuit — no special wiring
Monitored

Problems caught before downtime

  • Proactive internet-based chiller monitoring
  • Flags low flow, clogged coils & overworked compressors
  • Maintenance reminders before a unit goes offline
Supported

Support that keeps you running

  • Commercial warranties with advanced replacement
  • Phone support during business hours
  • After-hours text, chat & email on-call
The PrimalOS advantage

The screen your members already expect.

Modern members are used to a touchscreen on every machine on your floor. PrimalOS brings that same elevated, self-guided experience to cold plunge — so the plunge runs itself, your staff doesn't have to, and your facility looks every bit as advanced as it is.

PrimalOS touchscreen home screen

Less staffing required

Guided video sessions, timers, and metrics walk every member through their plunge — no attendant needed to coach or supervise.

An elevated experience

A premium, interactive amenity that feels current — matching the connected equipment already on your floor.

A marketing channel

Reach members right at the screen with your messaging, promotions, and programming — built into the experience.

Releasing late 2026
Shareable session selfies

Shareable session selfies

Members save a selfie of their plunge with their water data, your logo, and your brand overlaid — free marketing every time they post it.

*Releasing late 2026

Custom branding on the tub

Custom branding on the tub

Add your logo to any commercial plunge and make the unit unmistakably yours — a branded centerpiece for your recovery space.

Engineered to commercial spec.
Specs & build

Engineered to commercial spec.

Commercial chiller and plunge configurations available. Final specs confirmed with your quote.

Commercial-grade chiller
NSF50 filtration
Dual-drain safety system
Multi-sanitation compatible
PrimalOS touchscreen
GFCI · standard circuit
Outdoor screen option
Custom logo branding
Request full spec sheet
Confidence on every front

Serious about safety. Unmatched experience.

Commercial-grade build

  • NSF50-certified filtration
  • Dual-drain suction system for added drain safety
  • 316 stainless & titanium water loop — salt, bromine, ozone, chlorine, or Sirona Simply
  • Built for continuous commercial use with proper maintenance
  • Self-resetting GFCI protection on a standard circuit

The PrimalOS difference

  • Built-in smart touchscreen with guided video coaching
  • Session metrics, timers, and music on commercial hardware
  • Maintenance reminders and remote monitoring delivered over the web
  • Branded session selfies and custom logos for your marketing*

*Releasing late 2026

How it works

From quote to fully running.

Request a quote

Tell us about your facility, space, and how many units you're considering.

We design your package

Models, layout, power requirements, and multi-unit pricing built around your needs.

Delivery & setup

Free fast shipping with setup guidance to get your units up and running.

Ongoing support

Proactive monitoring, advanced replacement, and a priority after-hours line.

Custom branding

See your logo on a Primal Plunge

All commercial plunges have an option to add graphics to make the unit unmistakably yours.

Primal plunge
Your logo here
Preview your branding

Upload a logo, then drag to move and resize it.

Size
The experience

A recovery ritual members come back for.

Run your own numbers

What could a plunge return for your facility?

Adjust the inputs to match how you'd run it. Everything updates live — these are your numbers, not ours.

Your estimate

Based on the inputs on the left
Monthly revenue
Monthly profit
Estimated payback
Get a quote for these numbers

Estimate only. Figures are illustrative and based on the inputs you provide. Actual results vary with pricing, demand, location, operating costs, and management. Primal Plunges does not guarantee revenue, profit, or payback.

A U.S. company that stands behind every unit.
Built in Utah

A U.S. company that stands behind every unit.

Primal Plunges designs and supports its plunges from Utah, near Salt Lake City. When something needs attention, you reach a real commercial support team — not a script — backed by advanced replacement and proactive monitoring.

NSF50FILTRATION
Dual-DrainSAFETY SYSTEM
24hrFAST SHIPPING
7 daysPRIORITY SUPPORT
Business terms

Pricing that scales with your facility.

Multi-unit

Volume discounts

Equipping multiple rooms or locations? Pricing scales with the number of units — ask for your multi-unit quote.

Financing

Finance terms available

Flexible business financing options so you can launch your recovery amenity without the upfront strain. Terms apply.

Tell us about your facility.

Share a few details and our commercial team will send a custom quote with the right configuration and multi-unit pricing.

435-361-4085  ·  Mon–Fri