Verify your service, unlock your $250.
Confirm your status with GovX in seconds and get your discount code — or verify right at checkout. Either way, the $250 is yours.
If you serve, this one's for you.
Active-Duty Military
Every branch — thank you for serving.
Veterans
Once served, always honored.
Military Families
Spouses & dependents included.
First Responders
Fire, police, and EMS.
Healthcare Workers
The ones who show up.
Teachers & School Staff
K-12 and university.
Claim your $250 in three steps.
Verify your service
Confirm your military, first-responder, healthcare, or teacher status through GovX.
Get your code
GovX gives you a single-use $250 discount code.
Apply at checkout
Enter the code at checkout and your $250 comes off.
Why we fly the flag.
We're a Utah company. Out here, the flag on the wall isn't a backdrop for a photo — it's how we were raised. Faith, family, hard work, and real respect for the people who keep this country standing. The service members, first responders, nurses, and teachers in our communities carry a weight most people never see. A cold plunge doesn't repay that. But taking $250 off is our small, sincere way of saying thank you — and meaning it.
Military & first responder discount
Good to know
Who's eligible?
Who's eligible?
Active-duty military, veterans, military spouses & dependents, first responders (fire, police, EMS), healthcare workers, and teachers/school staff (K-12 and university). GovX confirms your status.
How does verification work? Is my info safe?
How does verification work? Is my info safe?
We use GovX ID — the trusted service used across the military and first-responder community. Verification is real-time, secure, and handled entirely by GovX. We never see or store your documents.
Can I combine the discount with financing?
Can I combine the discount with financing?
Yes. Take your $250 off, then finance the rest with 0% APR for 24 months through Affirm — service discount plus a low monthly payment.
Can I use it with your big sales?
Can I use it with your big sales?
Yes — your $250 service discount stacks on top of our site-wide sale events (like our $1,000-off promotions). Two exceptions: it can't be combined with the $250 welcome offer for joining our email/text list, and it can't be combined with HSA/FSA payment.
Does it work on every model?
Does it work on every model?
Yes — $250 off any Primal Plunge.
$250 off any Primal Plunge purchase. Service verification required via GovX. Stacks with site-wide sale events; cannot be combined with the $250 email/text sign-up offer or with HSA/FSA payment. One service discount per order. Valid on online orders.